Welcome! Thanks for stopping by.

We are TAIT Design Co., an independent product design studio in Detroit, MI. Founded in 2013 by Matthew Tait, we are a studio that specializes in creating objects that foster genuine human connections and encourage lifelong learning. Our mission is to create beautiful products that bring people together through play. To promote this belief, we create useful, interactive products for your home, workspace, and life.

We make toys that help people of all ages develop mentally and socially, and home décor that’s thoughtful and timeless. In everything we do, we strive to create work that is beautiful, simple, and clever. We love what we do and enjoy passionately debating every detail. At our core, we create locally sourced and manufactured products that are an ode to the beauty of everyday life.  Today, TAIT Design Co. is owned and operated by Matthew Tait and Audrey Elkus.




Our founder, Matt Tait, went to school to become a graphic designer, but he always had a love for industrial design and engineering. In 2013, he started TAIT Design Co. as a side project while working his day job as an Associate Creative Director in advertising. 

The first product he designed was the Turbo Flyer – our now classic balsa model airplane kit. He screen printed them in his basement studio at night, assembled each one, and launched them on this site. The Turbo Flyer later went on that year to be featured in a show of the 33 best-designed products of 2013 at the AIGA National Gallery in New York.

TAIT Design Co. has come pretty far from the humble beginnings of that basement – winning awards, and having work featured in numerous online and physical publications. In the fall of 2015, Matt left his advertising job with over 8 years of experience to pursue "the side project" full time. 


Our co-founder, Audrey Elkus, always had a deep fondness for art and design, and grew up surrounded by entrepreneurs. Her family still owns Detroit's oldest family-run men's clothier, and conversations around the dinner table were always business-related.

After studying art, computer science and economics at Wellesley College and the ELISAVA School of Art and Design, she returned to Detroit to help grow TAIT Design Co. full-time. She has played a key role in the design and art direction of new products, has planned short and long term business strategies, and helps keep the business moving forward.

While both she and Matt wear many hats, her favorite parts of all of this are bringing new ideas to life, getting to hire art students directly from Wayne State and the College of Creative Studies, and seeing how happy people are when they receive something from TAIT.